So there it is. That phrase. Digital Marketing! What is Digital Marketing, aka Internet Marketing, aka Online Marketing and so on. As a business owner, or anyone with a website, you probably hear these phrases a lot. However, it is hard to grasp what they really mean.

Even if we know what they mean, how do we really apply these ideas to our marketing efforts? Hopefully this article will help you understand a little more of what all of the noise is about.

Let’s dig in!

What is Digital Marketing?

Simply put digital, online or Internet marketing is using online sources to market to your potential customers. Many of these avenues cross over one another, but this should give you an idea of what we are discussing.  Also, most marketing plans will include many, if not all, of these forms of marketing.

Some areas of marketing online include:

  • SEO or Search Engine Optimization
  • Social Media Marketing (running ads on sites such as Facebook, Twitter, Instagram, etc.)
  • Pay-per-click (PPC) advertising
  • Email Marketing
  • Content Marketing

There are other types of Digital Marketing, but these cover the most commonly used services for small to medium size businesses. The larger the business or organization, the greater the competition and often, the larger the budget required to stay “in the game.”

Let’s break these down a little.

Search Engine Optimization (SEO)

Search Engine Optimization is a set of techniques used both on the website and off site to improve the ranking of a website on Google. These techniques usually target searches for  specific keywords that have been determined to be the most relevant for potential visitors. There are lots of methods for improving a website’s SEO. In fact, most of the other marketing types listed in this article will help with SEO, as well.

Social Media Marketing

Social Media Marketing is basically using posts and ads on social media sites to attract new customers and keep your business in the mind of your long time clients, as well. This can be in the form of links to interesting articles, polls, videos describing your product or service, images showcasing your product, etc.

Pay-Per-Click (PPC) Advertising

Pay-per-click advertising consists of placing paid ads on a site that entices the viewer to click on the ad and visit your website or other page that you want to drive traffic toward. The most common of these are paid listings that appear at the top of Google, or other search engine’s, search results. Most of these operate on a bid process and the amount you pay depends on the amount of competitors bidding for the same keyword phrases, etc. The amount fluctuates up and down all the time. Your ad can be displayed any number of times, depending on how many searchers there are, but you only pay when someone actually clicks on your ad.

Email Marketing

Email marketing is pretty much what it sounds like. Your company uses email to market to clients and potential clients. Again, this can take on many forms from sending a simple email to another person to sending out a newsletter to a wide audience who have subscribed to your list. If done well, this type of marketing can have a great return with very little investment.

Content Marketing

Pretty much any content you generate in order to reach customers can be considered content marketing. Social media posts, videos and blog posts, for instance, would all fall under the content marketing umbrella. Creating blog posts on a regular basis is one of the most popular methods these days. These posts can also be beneficial to your on-site SEO, if they are done well.

So What is Your Plan?

We have now covered some of the methods of digital marketing and what they are, but how do we use them?

Every company, business or organization is going to have a different set of needs and capabilities, as well as a different target audience. Knowing your audience is the key to a good digital marketing plan. Once you understand who your audience is and determine a budget, you will be able to formulate a plan for your online marketing efforts.

We understand that this can all be a bit confusing and overwhelming, but with a bit of patience and persistence, you can definitely develop a plan that works for your business.

As always, we are glad to be of service if you are ready to work on your online marketing plan. We help lots of clients find their way in this jungle of terms and ideas. Feel free to contact us or leave a comment below if you have any questions. We are here to help.