In the last post we talked about some basic things to consider before you build or update a web site. I placed “Who is my audience” at the top of the list and noted that it was a biggie. Allow me to elaborate.

Knowing who your audience is can be one of the most important factors in any situation where you wish to get information to someone else. It is true in advertising (whether online or not). It is also true for someone who simply wants to write a blog. You have to know something about your audience in order to reach them. The more you know about them, the better you should be able to reach them. Advertisers have known this for a long time. Why were there people selling doves in the temple area during the time of Jesus? They knew that people would want to buy them for their offering in the temple. The same reasoning holds true today. You will probably not do too well selling automobile tires by advertising in an Amish newspaper. You might, however, do well to advertise in Car & Driver Magazine.

If your company sells children’s clothing, then having a web site that has a metallic green color scheme with images of motorcycle parts in the background is probably not going to appeal to your customers. However, a site with images of children’s toys and a nice pastel color scheme, just might fit the bill.  Think about what might appeal to your customers and not what has the most dazzle. If your average customer is a 30 to 40 year old woman, build a site that would appeal to her. If you are writing a blog about the glory days of the 1950s, then build a site with images of that period with topics that interest someone who lived in that era.

The bottom line here is to target your audience. Build a site that fits into the overall feel of your business that is geared toward your most likely customer or visitor. Be as specific as possible. If you do not know who your customer is, the do some research and find out. Ask your current customers questions. Go online and see what your competition is doing. Read reports related to your field of work. The more you know about your target audience the better the chances you will have of knowing how to reach them.

If you would like more information or help on this topic, why not contact us and let us show you how we can help you.