These days, finding ways to make your web site stand out from the competition can be difficult. It has become very easy to get a web site and almost everyone has one. However, as we have discussed in the past, it is not so easy to design, create, optimize, and promote a website that will bring you visitors and even more importantly, customers.

So what can you do to make your site get found? Well, there are many topics on Search Engine Optimization or SEO, that we have covered in the past. If you have missed out on those, feel free to read some of our past articles for more information on that topic.

So, let’s assume you have done the right things to get your site found on the major search engines. What do you do now? How do you get those visitors to become customers? Let’s take a moment to talk about one way you can make your site stand out from the rest.

Custom Photographs

If you have looked at most web sites out there you will see that they are full of stock photographs. You know the ones I am talking about. I think we have all seen the photo of an attractive young lady wearing a headset on a website when they are talking about some form of contact. There really isn’t anything “wrong” with that type of photo.

There is, however, an opportunity to stand out in a cookie-cutter market. Use a real photo of one of your real team members in their real office. You can even use props, that have the company name on them, in the photo, to add credibility. Customers like to know who they are dealing with in real life. It adds credibility. It enhances the sense of security. There are enough faceless corporations out there. Why not try to emulate the true nature of your company and stand apart from those who would remain anonymous.

Stock Photos vs Custom Photography

Am I saying that all stock photos are bad? NO! There is a proper time and a place for stock photographs. However, there are some areas on your web site that could be enhanced by using custom photos. Here are a few ideas:

  • Photos of your staff on an about us page to help customers feel more comfortable with dealing with your company and to be able to put a face with a name when they contact you by email or phone.
  • Photos of the exterior of your office building that help customers find your office or store when they are driving.
  • Photos of the interior of your office or store that will help customers get a feel for who you are and what they can expect when visiting.
  • Photos of actual products on the shelf or in use, so that customers can see what your product or service looks like in use.
  • Anywhere you want to create a sense of relationships and being approachable.

Remember, these photos are not totally necessary, but studies have shown that visitors are more likely to become customers on web sites where they can see actual people, places and products that the company offers. The old saying that “a picture is worth a thousand words” holds true more in our online world than most anywhere else in life. Is there anywhere on your site that could benefit from a little bit of custom photography? I’ll bet there is.