Google’s Upcoming Algorithm Change

An interesting thing has happened recently in the Search Engine Optimization (SEO) world. Google is about to roll out a new algorithm update. Now that is not really shocking since they make changes to the algorithm hundreds of times a year. Most of these are small changes that don’t generally have a major impact on the search results. However, they do make more substantial changes a few times a year and those often have some serious repercussions for the SEO climate.

The upcoming change I am talking about is interesting for two reasons. First, Google is letting us know that they are making the change pretty far in advance. This change is expected to roll out in 2021, so we have several months to adjust.

The second reason this is unusual is that Google is also telling us what the update is going to focus on. I don’t have all of the details yet, but what I do know is that the update is going to focus on the usability of your site. If your site has glitches that make it hard for visitors to use, you are likely to drop in the rankings.

The fact that they are making this announcement so far in advance and telling us what the focus is going to be, leads me to believe it will be a substantial change and will affect lots of sites. Stay tuned for more information as it becomes available.


Did You Know?

LHS owner, Steve Ellis, has been a photographer for over 30 years. Many of you probably know that he photographs products, executives, and lots of other commercial and industrial subjects, for our clients. However, you may not be aware that he also likes to photograph landscapes, waterfalls, flowers, birds, and other nature subjects as his “hobby”.

If you would like to see some of these photos, you can follow Steve on Instagram. Some of his favorite images are also available to purchase in his gallery. These make great gifts or are great to hang in your home or office and best of all, part of the proceeds for each sale go to support Crosslight Photo Mission, a team of photographers and support workers who offer free portraits to families who might otherwise not be able to afford them and photographic support for other Christian ministries.


If there is something you would like to see discussed in a future edition of our newsletter, send us an email with your suggestions.