2018 Brings Lots of Changes at Light House Studio

The new year has begun and the old year has passed on by. 2017 was a great year here at Light House Studio, but we expect 2018 to be even better yet.

As always, our number one goal is to help our clients succeed in their Digital Marketing efforts. In the past year, we have found several areas of deficiency in the local digital marketing arena and we are stepping up our game to fill the gap.

New or Increased Service Offerings

Here are some services we will be adding or increasing in 2018. We feel these changes will go a long way toward filling the gap for our clients.

Expanded Search Engine Optimization (SEO) services.

Search Engine Optimization is the methods and techniques used to help a website or piece of content get listed in a search engine, such as Google or Bing. SEO has always been a fixture in the services we provide, but we will be adding more services in this area over the coming year. This will ensure that we provide a well-rounded SEO process.

Expanded pay-per-click services.

In many fields, organic SEO is not enough, today. In the past, we have helped our clients manage their paid advertising or pay-per-click (PPC) ads, but this year we are expanding into offering complete servicing of your PPC campaigns from set-up to management to reporting. Having all of this under one roof will expedite the process and offer much more control to the client.

Content Creation and Content Marketing

We all know the value of good content and writing. While many of our clients are able to provide us with content for their sites on a regular basis, many struggle with finding the time to generate much content, at all. This is where we will step up our offerings to help.

You will now have access to our well-chosen group of professional copywriters, photographers, designers and videographers. These teams will allow us to provide the quality content your site will need to compete in the online world of 2018.

Re-marketing /Location marketing / Geo-Marketing

These marketing efforts all revolve around the idea of a very targeted marketing strategy. Whether it is through re-marketing to a potential customer who has visited your site in the past, using automated follow-up email to market to your current customer base or just get your name in front of potential customers at a specific time or place, these are the pinpoint marketing tools to get the job done.

More Still to Come

These are just some of the areas in which we will be working to increase our offerings to our clients in the coming months. We are always keeping our eyes open and our ears to the ground looking for the best trends in digital marketing for our clients.

Please contact us for more information or call us at (865) 898-2069. We are here to help!

Want to Stand Out Online? Try Custom Photos

These days, finding ways to make your web site stand out from the competition can be difficult. It has become very easy to get a web site and almost everyone has one. However, as we have discussed in the past, it is not so easy to design, create, optimize, and promote a website that will bring you visitors and even more importantly, customers.

So what can you do to make your site get found? Well, there are many topics on Search Engine Optimization or SEO, that we have covered in the past. If you have missed out on those, feel free to read some of our past articles for more information on that topic.

So, let’s assume you have done the right things to get your site found on the major search engines. What do you do now? How do you get those visitors to become customers? Let’s take a moment to talk about one way you can make your site stand out from the rest.

Custom Photographs

If you have looked at most web sites out there you will see that they are full of stock photographs. You know the ones I am talking about. I think we have all seen the photo of an attractive young lady wearing a headset on a website when they are talking about some form of contact. There really isn’t anything “wrong” with that type of photo.

There is, however, an opportunity to stand out in a cookie-cutter market. Use a real photo of one of your real team members in their real office. You can even use props, that have the company name on them, in the photo, to add credibility. Customers like to know who they are dealing with in real life. It adds credibility. It enhances the sense of security. There are enough faceless corporations out there. Why not try to emulate the true nature of your company and stand apart from those who would remain anonymous.

Stock Photos vs Custom Photography

Am I saying that all stock photos are bad? NO! There is a proper time and a place for stock photographs. However, there are some areas on your web site that could be enhanced by using custom photos. Here are a few ideas:

  • Photos of your staff on an about us page to help customers feel more comfortable with dealing with your company and to be able to put a face with a name when they contact you by email or phone.
  • Photos of the exterior of your office building that help customers find your office or store when they are driving.
  • Photos of the interior of your office or store that will help customers get a feel for who you are and what they can expect when visiting.
  • Photos of actual products on the shelf or in use, so that customers can see what your product or service looks like in use.
  • Anywhere you want to create a sense of relationships and being approachable.

Remember, these photos are not totally necessary, but studies have shown that visitors are more likely to become customers on web sites where they can see actual people, places and products that the company offers. The old saying that “a picture is worth a thousand words” holds true more in our online world than most anywhere else in life. Is there anywhere on your site that could benefit from a little bit of custom photography? I’ll bet there is.