The new year has begun and the old year has passed on by. 2017 was a great year here at Light House Studio, but we expect 2018 to be even better yet.
As always, our number one goal is to help our clients succeed in their Digital Marketing efforts. In the past year, we have found several areas of deficiency in the local digital marketing arena and we are stepping up our game to fill the gap.
New or Increased Service Offerings
Here are some services we will be adding or increasing in 2018. We feel these changes will go a long way toward filling the gap for our clients.
Expanded Search Engine Optimization (SEO) services.
Search Engine Optimization is the methods and techniques used to help a website or piece of content get listed in a search engine, such as Google or Bing. SEO has always been a fixture in the services we provide, but we will be adding more services in this area over the coming year. This will ensure that we provide a well-rounded SEO process.
Expanded pay-per-click services.
In many fields, organic SEO is not enough, today. In the past, we have helped our clients manage their paid advertising or pay-per-click (PPC) ads, but this year we are expanding into offering complete servicing of your PPC campaigns from set-up to management to reporting. Having all of this under one roof will expedite the process and offer much more control to the client.
Content Creation and Content Marketing
We all know the value of good content and writing. While many of our clients are able to provide us with content for their sites on a regular basis, many struggle with finding the time to generate much content, at all. This is where we will step up our offerings to help.
You will now have access to our well-chosen group of professional copywriters, photographers, designers and videographers. These teams will allow us to provide the quality content your site will need to compete in the online world of 2018.
Re-marketing /Location marketing / Geo-Marketing
These marketing efforts all revolve around the idea of a very targeted marketing strategy. Whether it is through re-marketing to a potential customer who has visited your site in the past, using automated follow-up email to market to your current customer base or just get your name in front of potential customers at a specific time or place, these are the pinpoint marketing tools to get the job done.
More Still to Come
These are just some of the areas in which we will be working to increase our offerings to our clients in the coming months. We are always keeping our eyes open and our ears to the ground looking for the best trends in digital marketing for our clients.
Please contact us for more information or call us at (865) 898-2069. We are here to help!