Blog
Read our recent and archived blog posts below.
Are You Optimizing Your Website for Voice Search?
Here’s the thing. People (your customers) are using voice search more and more every day. If your site is not ready for this type of search query, you may be missing out on some potential clients. I will be including several statistics in this post, so if you wish to
Unique Marketing Concept: Be True To Yourself and Your Brand
I have spent some time this week looking into growth opportunities for our company. When I am in need of inspiration, I often read articles and books by authors with experience in areas I am thinking about. I also will have discussions (one-on-one) with people whose opinion I trust and
4 Digital Marketing Principles You Need to Know and Use
Let’s face it, in today’s economy here in America, most companies have a web site and/or some sort of social media presence that they use to promote their business. We have all been told that we need to have these “pages” and that we need to post “things” to them
Google: Curating vs Controlling – Do We Need a Better Search Engine?
Let me start out by stating a couple of details that are going to come to light in this post. First, I am about to show my age. I have been in and around the industry of Web Design and Search Engine Optimization for many years. I started dabbling with
Is Big Brother Listening | Digital Assistants – Pros, Cons and Privacy
A Digital Assistant for Everyone An interesting trend in the marketing world has come from the influx of personal digital assistants such as Siri by Apple, the Amazon Echo, the Google Assistant (mobile phone) and Google Home (in home device). These devices give us the opportunity to search for information,
2018 Brings Lots of Changes at Light House Studio
The new year has begun and the old year has passed on by. 2017 was a great year here at Light House Studio, but we expect 2018 to be even better yet. As always, our number one goal is to help our clients succeed in their Digital Marketing efforts. In
Are You Creating Too Much Noise?
Since I consult with companies, organizations and small businesses about their online marketing and their presence on the Internet, I read a lot of articles, study user habits and talk to lots of people in order to keep on top of the industry trends and best practices. I am often
Upcoming Google Algorithm Could Have a Major Impact on Your Site’s Ranking
If you are a long-time subscriber to our newsletter, then you have probably heard me talk about the need for websites to be “mobile-friendly”. Basically what this means is that you need a website that will display well on the smaller screens of tablets and smartphones, as well as
Have You Fallen Victim to the “Good Enough” Syndrome?
Every day, we walk around with a small camera in our pocket. We call it a cell phone. These small, compact cameras are amazing. I am often impressed with the image quality that they are capable of producing. Like many people, I enjoy taking photos of events or places that
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