Blog
Read our recent and archived blog posts below.
The Trouble With Duplicate Content
The Problem: Websites That Rank Poorly Recently, I have had to consult with several new clients about their website and what they can do to help them perform better. All of these clients were in a large service industry. Some were in the medical field, the financial industry or provided
Why Doesn’t My Digital Marketing Work?
“Why doesn’t my digital marketing work?” I get asked some variation of this question a lot. It usually comes from a potential client who has spent a lot of time and money, either on their own or working with another agency or “expert”. They generally have had little or no
Finding Your Brand’s Voice
In the Beginning One of the first things I like to ask a potential marketing client is, “Who is your customer?” This seems like an obvious question, but I often hear answers such as, “Anyone who wants to buy my product”, or “Everyone.” The most common answer is, “I’m not
SEO Should Not Be “Set It and Forget It”
The Set It and Forget It Dilemma Let me start by saying that almost all websites should be thought of as an on-going project; a living entity that will need regular check-ups to make sure it is functioning at its peak. There is a tendency with many businesses and organizations
4 Ways to Keep Your Website Safe and Secure
It seems like every week we hear of another company who has had their customer data hacked and stolen. Most small business websites don’t keep very much in the way of user data, so you might think your site is safe from hackers. You would be wrong! What Do Hackers
What is Your Digital Marketing Strategy?
So there it is. That phrase. Digital Marketing! What is Digital Marketing, aka Internet Marketing, aka Online Marketing and so on. As a business owner, or anyone with a website, you probably hear these phrases a lot. However, it is hard to grasp what they really mean. Even if we
How Can I Trust the News I Read Online?
We have heard a LOT about “Fake News” in the last couple of years. In fact, if you don’t have at least some idea of what that term means, then you obviously have not read very many articles or watched the nightly news. It came to a head during the
Does Your Website Load Fast Enough?
In the last few years it has become more and more important for your website to load quickly and properly. Aside from providing a poor user experience, a slow loading website can now have an effect on you page rankings, as well. With all of the turmoil about Search Engine
Be Different and Break the Mold With Your Website Design
For some time now, I have discussed my belief that web design trends go in cycles, much like the fashion world. The currently en vogue styles includes features such as full-width layouts, using a responsive design and parallax scrolling. Many of these trends have been brought about due to best
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